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Indian F&B Conglomerate Goes Digital Across
Distribution Channels for Total Visibility

Leading F&B Conglomerate with efficient cold chain used Entegrated
Sales, Distribution & Service solution to go Digital across Distribution
Channels for total visibility & efficiency.

Company Overview

The company is a conglomerate who manufactures and distributes Ice Creams and Frozen Desserts. Their fully automated production processes and cold chain reach gives them a competitive edge. They mainly rely on three different types of distributional channels to “push” for greater sales in their target markets.

Their strength is their cold chain and distributor network with large on-ground sales force and franchise retail outlets.

Distribution Channel

Company –> Distributors/Stockists –> Super. Stockists –> Sub Stockists –> Retailers –> Rural/Semi-Rural  Customer

Company –> Distributor –> Dealer –> Urban/Semi Urban Customer

Company –> Company Owned Company Operated/Franchise Owned Company Operated –> Urban Customer


End-to-End Solution

We provided an End-to-End solution to our client successfully countering all their unique business challenges. With industry standardization and business customization, we created an end-to-end ecosystem that is user friendly, low maintenance and cost-effective with a high return on investment. All our software solutions seamlessly integrated with their existing solution ecosystem further enhancing their visibility, outreach and operations.

Distribution Management Software
Distribution Management Software serves as a holistic solution with ease-of-use and increased scalability. This solution works best with Field Force Management Software/ Sales Force Automation Application used by Field Sales or Van Sales.
Field Sales Mobile Application
Field Sales Mobile Application is simply another side of the Distribution Management Software. Essentially, this iOS/android mobile app lets your Field Sales/Van Sales Team receive instructions, report back & connect to supervisors for quick approvals.
Point of Sale Software for Retailers
This Point of Sale Software is used primarily at a retail store and on any device transforming it as the complete billing system. Simplified Online & In-Store Retail Sales Experience with our PoS Software. Manage Sales, Inventory, Payments, Analytics & Reporting wherever you sell.
Field Service Technician Mobile Application
This mobile service management application can be accessed from anywhere at any time by your service technicians/engineers. As an enterprise service technician app, this solution is customized keeping your unique service flow in mind.

Approach & Implementation

Layer 150

8 Weeks Turnaround Time

Layer 149

No Upfront Hardware Costs

Group 11

Extended User Trainings

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Post Implementation Hand-holding

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Extended Annual Maintenance


Going Digital in Sales & Distribution with End-to-End solution has led the company to preserve business continuity across distribution network even during supply chain and logistics disruptions during the pandemic. They have been able to successfully adjust their commercial strategy and reach desired target markets through their distribution network.

The Management now has total visibility into their distribution network. All distribution processes right from CFA, Distributor, Dealers to Field Sales Operations and Retail are now transparent.

3X Growth in YoY Revenue

After Going Digital with Entegrated Solution the Company Saw 3X growth in Revenue in YoY comparison due to total visibility across Distribution Operations

0 False Claims on Joint Assets

The Company got High ROI after the first year post implementation with strong mechanism against False Asset Claims from Dealers & Partner Retailers

2X Increase in Sales Efficiency

End-to-End Field Sales Visibility led to strong approval mechanism and regular daily reporting which gave clarity on sales & distributors' performance

Case Study