The company is a conglomerate who manufactures and distributes Ice Creams and Frozen Desserts. Their fully automated production processes and cold chain reach gives them a competitive edge. They mainly rely on three different types of distributional channels to “push” for greater sales in their target markets.
Their strength is their cold chain and distributor network with large on-ground sales force and franchise retail outlets.
Distribution Channel
Company –> Distributors/Stockists –> Super. Stockists –> Sub Stockists –> Retailers –> Rural/Semi-Rural Customer
Company –> Distributor –> Dealer –> Urban/Semi Urban Customer
Company –> Company Owned Company Operated/Franchise Owned Company Operated –> Urban Customer
We provided an End-to-End solution to our client successfully countering all their unique business challenges. With industry standardization and business customization, we created an end-to-end ecosystem that is user friendly, low maintenance and cost-effective with a high return on investment. All our software solutions seamlessly integrated with their existing solution ecosystem further enhancing their visibility, outreach and operations.
After Going Digital with Entegrated Solution the Company Saw 3X growth in Revenue in YoY comparison due to total visibility across Distribution Operations
The Company got High ROI after the first year post implementation with strong mechanism against False Asset Claims from Dealers & Partner Retailers
End-to-End Field Sales Visibility led to strong approval mechanism and regular daily reporting which gave clarity on sales & distributors' performance
Indian F&B Conglomerate Goes Digital Across Distribution Channels for Total Visibility Leading F&B Conglomerate with efficient cold chain used Entegrated
Popular Indian F&B Snacks Manufacturer Goes Digital Across Distributor Network for Expansion Well-known F&B Snacks Manufacturer implemented end-to-end DMS, SFA
